Have questions about branding or artwork?  

Have you encountered industry terms you’re unfamiliar with, or looking to be more informed when choosing branded merchandise? Below, we've gathered some frequently asked questions to assist you. If you don’t find the answers you're looking for, please feel free to contact us—we're here to help.

Branding Methods

Pad print, embroidery, laser engraving? Understanding printing methods can help you make decisions for your branded merchandise.   If you would like to learn more, click here for a summary of the most common branding options available. 

Below are some examples of different printing methods on the same pen for comparison:

Artwork Guidelines

Vector files, like AI, EPS, and PDF, are preferred because they maintain quality at any size. High-resolution files (300 dpi) in formats like JPEG or PNG may also work, but vector is ideal for consistency and detail.

Looking to create artwork that will make your promotional merchandise stand out? Click here for our top 5 artwork tips.

What is the difference between spot colour and full colour printing?

Spot colour printing utilises Pantone colours to achieve precise shades, making it ideal for logos and designs with solid colors. In contrast, CMYK printing blends cyan, magenta, yellow, and black inks to produce full-colour images, which is better suited for detailed, multi-coloured designs.

Spot colour can refer to one, two, three, or four colors, indicating that you are printing in one to four specific Pantone shades.

Can I print full-colour images on any product?

Not always. Full-colour (CMYK) printing works best on smooth surfaces, and certain materials may only support spot colour. 

What is a position?

All products have print areas or positions - this is where a logo will look best on the product.  As an example, let’s look at a pen.

One position:  In this example, artwork is printed on the front of the pen only

Two positions:  In this example, artwork is printed on the front and back of the pen.

Remember, if you need assistance, we are here to help.